At university I was told that “all news is good news”. Given everything that has happened in the Royal Family over the last few weeks, I would have to question that.

So instead of listening to the advice of the well-paid university lecturers, the best piece of communications advice I was ever given was from my Grandma. One day she simply said: “It is not the cards you get, it is how you play them.”

That’s more like it!

With schools being schools, you are only ever one phone call away from the unexpected. It is not just the Ofsted call that can cause a raft of activity; complaints, allegations and media enquiries can all cause the heartbeats of Headteachers and CEOs to quicken considerably.

Six months ago I started the journey of setting up my own business.

Half a year later I am sitting in a room with HRH The Duke of Cambridge, three comedy superstars, an Oscar winner, a BBC Breakfast host and a variety of the world's largest brands watching a Britain's Got Talent Winner performing an unplanned sword trick with the future King of England....all in an event I have helped support.

Whenever I say Diddu to someone, the response is usually either pardon? or how do you spell that? 
The next question is, understandably, why?...